I attended a social media workshop and an even titled Using social media for job searching and self-promotion.
- Reviews and shares are more impactful that paid adverts.
- Mix online and physical; emails and social media with contact cards and posters.
- Images communicate an idea better that a blog post because images can be read with in seconds. an article takes minuets. The zero moment of truth (when a person decides if they like something or not) is shorter. additionally big chunks of writing look boring. who reads the terms and conditions?
- Twitter is good for live events because I can get into discussions and share things in a #hashtag, such as document, pictures, videos etc.
- Live video, for example; YouTube live, for behind the scenes as exhibitions.
- Snap Chat is perfect for in the moment clips (Instagram stories are also a good for this)
- LinkedIn is for the professional thing like CV and networking.
- Facebook is good for conversation and meeting people with common interests, also it is popular and should be included in leaflets.
I already had an email, WordPress, Pinterest and Instagram set up from last year. I had created a range of potential logos. Although I had my favourite, I conducted a survey, with some of my peers on the maker course, to test the response of others.
- One = 1
- Two = 11
- Three = 3
- Four = 11
- Five = 4
Total = 30
I had been using logo 5, as this was my favourite.
However in consideration of a professional practice, I have decided to update my logo and backgrounds of the current services, while creating accounts for the suggested services from the talks. I now have; a Facebook page, a YouTube channel and Twitter. The new logo is the fourth one as this was my favourite out of the top two. I have also added an OSB back ground, because it is the main material I use.
I have also updated the title from BirchMaker to BirchWorks. This is because I’m not just a maker and neither I am just a designer. I am a designer maker, However this is not a catchy title. BirchWorks covers all creative works both designing and making.